The Watkins Research Group specializes in business-to-business research in industries where the issues are more complex, and/or the audiences more sophisticated.

Our focus is on accurately identifying how every key competitor in an industry is perceived relative to every other competitor in that industry.  Because buyers make decisions based on the strengths/weaknesses of one company relative to another, our compilations of information obtained in surveys clearly and accurately measure how you are perceived relative to competitors.

Without knowledge of your company’s strengths and weaknesses relative to others, it is impossible to make meaningful marketing decisions.

The Watkins Report is the survey of decision-makers that accurately measures how you are perceived by clients and prospects…AND…accurately measures how your competitors are perceived by your clients and prospects.

Surveys of just a business’s clients and prospects lack the substance for robust strategies.   While your clients and prospects are typically happy to share what they like and dislike about your firm, these same clients and prospects strongly resist sharing what they like and dislike about the firms with which you compete.

Watkins Research Group solves this dilemma with unique methodologies developed over 15 years in the gathering, organizing and presentation of  survey results.

We contact hundreds of consumers of the services you provide (or consider providing) to obtain the information you depend on to make the best decisions for your company.

Each survey is fielded with a target list that is better than any available anywhere.  This feedback is from the single largest list of the most important decision-makers representing the most sought after business.

The information in the reports is invaluable to organizations serious about getting, and retaining, more of the business they most value.

Clients use the Watkins Reports to:

Share critical information with a Board of Directors to help the Board understand the firm’s challenges and opportunities.

Focus the attention of executives and department heads on the most important factors affecting ability to retain existing business and obtain new, profitable business.

Direct the effort of staff by reinforcing actions which have resulted in measurable progress and re-committing attention to areas where progress is inadequate.

To identify good fit alliances.

Armed with this actionable intelligence, those charged with making a difference for their companies spend less time debating about what actions to pursue, and spend more time in the focused pursuit of real and measurable goals that lead to improved business.

Download the 2009 Business Development Opportunities Survey for Corporate Real Estate Services Providers table of contents:

Download the 2010 Meeting and Convention Planners Survey table of contents:

Deliverables

The reports are typically 200 pages in length, including color charts and tables for almost every question.

Every report evaluates all major contenders' strengths and weaknesses- not just the ratings of one business organization. With ringing clarity, you will see how decision makers differentiate among their choices to select one firm over another.

Tracking reports clearly illustrates current results and how results have changed since publication of the last survey.

Each report includes an on-sight presentation and discussion of the implications of the results for cost of travel.

Survey reports are copyrighted by Watkins Research Group, Inc.

WATKINS RESEARCH GROUP, INC

Contact us at:

Ofices:
3610 Madison Avenue
Kansas City, MO 64111

Research Facility:
12920 Metcalf - Suite 170
Shawnee Mission, KS 66213

Phone (913) 814-3762
Fax (866) 828-9048


Email Curt@WatkinsResearchGroup.com